Use of negative space
type experiment
_________________________________________________________________
This page features examples of the use of negative space. They rely on the application of typical as well as untypical negative space elements; circles, diamonds, arrows, triangles etc. The homogeneity of the examples on the left differs from that of the right example; the latter is primarily perceived as merely a set of shapes, it is not until later that the lettering can be distinguished and connected into a single word.
The modularity of the examples presented is uniform; this is true for both the positive and the negative space. The base of all the left typograms is a rectangular; the negative spaces vary, but they do however follow certain rules, such as flipping, reflexivity and clipping.
The result of this process provides a different character to the typograms, which can be enhanced by adding effects, color or hue.
/2007 - 2008/
